Sac County
SacGreenTeam Organics Videos
Sac County was looking to bring awareness to the fact that according to California’s SB 1383, all residents must now separate organics from their garbage and put food scraps, food-soiled paper, and yard trimmings in the Organics cart (formerly the Green Waste cart) for weekly collection.
They were in need of three playful and inspiring explainer videos that featured real Sac County residents to encourage recognition and participation.
My role was to concept and brainstorm with our copywriter and art director, then storyboard each video. I was also on set for multiple days working collaboratively with our media production team as the main art director and assisted with post-production work as well to ensure the entire process from concepting to end result was successful.
Members involved: Jason Malmberg(co-art direction and post production, Daniel Downey(copywriter), Bird & Branch(media production), Sarah England(production manager)
My roles: concepting, storyboarding, art direction, post production
I am also responsible for designing SacGreenTeam’s website RecylceReboot.com which features Jason Malmberg’s “binfluencers” art – various characters that teach Sac County residents all about recycling, organics, how to dispose of bulky waste, and more.